Mr. Tao Xu is the founder of “Slowly Time”, an independent bookstore in Suzhou, and General Manager of Cedong Culture Communication Co., LtD. In 2012, he became one of the founders of ‘Slowly Time’ and has since operated the bookstore with the “book oriented” belief. In his opinion, the bookstore is the space, regardless of the size, for thoughts, and for dedicated, deep and “stubborn” believes. It is with such faith that “Slowly Time” is now a well-known bookshop with distinctive characters. What’s more, for the culture and advertising business, Mr. Xu has been integrating culture, space, cultural products and advertising, and exploring new integration forms of the two industries, which has resulted in a unique way of expression and a distinctive label for cultural branding.